Comments on: About those 100 calorie snack packs… http://nudges.wordpress.com/2008/09/05/about-those-100-calorie-snack-packs/ From Richard Thaler and Cass Sunstein's "Nudge: Improving Decisions about Health, Wealth, and Happiness" Mon, 16 May 2011 03:15:07 +0000 hourly 1 http://wordpress.com/ By: xoxoanp http://nudges.wordpress.com/2008/09/05/about-those-100-calorie-snack-packs/#comment-1392 Sun, 07 Sep 2008 01:08:22 +0000 http://nudges.wordpress.com/?p=1155#comment-1392 I’m curious to know if these studies controlled for the power of free. Left to my own devices, I ignore junk food. But if I’m at a party and there’s a bowl of Doritos? Watch out, white sofa; I’m about to get some cheese-flavored paw-prints on ya.

There’s also the social concern about not wanting to look like a cow and manhandling a big bag of chips. Taking a small bag, one at a time, could help maintain a self-image in front of other people as not being a moocher.

In short: I smell an inadequate study. Now could you pass the big bag o’ chips?

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