What’s a watch seller’s favorite time?

10:10 (am or pm). Matt Soniak at Mental Floss explains why 10:10 is the default setting. The arrangement of the hands is symmetrical and non-overlapping. Customers can see the manufacturer’s logo, which is framed by the hands, plus other features like a calendar window or secondary dial. And then there is this great tidbit:

According to the folks at Timex (who set their products at 10:09:36 exactly), the standard setting used to be 8:20, but this made the face look like it was frowning. To make the products look “happier,” the setting was flipped into a smile (occasionally, you’ll still see the 8:20 setting on some clocks or watches where the manufacturer’s logo is at bottom of the face above the 6).

Hat tip: Phil Maymin

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One Response to “What’s a watch seller’s favorite time?”

  1. watch phone Says:

    How fascinating. I wonder if it would have an affect on sales if you were to set it to 12:30 or something like that?

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