1. A cell phone targeted at elderly customers includes a dial tone that mimics a cordless landline. The sound is meant to tip off elderly users that the phone is working. (Hat tip: Justin Holz)
2. Debating the healthcare coverage mandate in the Washington Post. What does behavioral economics have to say?
3. Does showing pictures of a healthy salad give people an excuse to pick the fries? (Hat tip: Richard Kenworthy)
4. Safeway has instituted a health insurance premium surcharge for obesity. Or a premium discount for healthy living, depending on your frame.
Safeway CEO Steve Burd tells NPR that employees receive a discount on their health insurance if their body mass index is below 30 (a higher number is considered obese). “If it’s above 30, that means they pay about $318 more than someone who is in the other camp,” says Burd. “But the beauty of our plan is that if you make a reduction of, let’s say 10% of your body mass index, we write you a check at the end of the year for making that progress.”
(Hat tip: Christopher Daggett)
5. Street signs that tell you how many people have died on the road in the last year. Too scary? Is an absolute number useful? Would some kind of deaths per 10,000 drivers figure be better? (Hat tip: Simon Davies)
6. “Nudging recycling” is catching on, says the New York Times. (Hat tip: Suzanne Danforth)