Have you been nudged?

University of Chicago economist and Freakonomics author Steve Levitt has.

levitt“I love this book. It is one of the few books I’ve read recently that fundamentally changes the way I think about  the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren’t supposed to be able to write this well.”

New York Times columnist David Brooks has.

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“This financial crisis is going to amount to a coming-out party for behavioral economists and others who are bringing sophisticated psychology to the realm of public policy. At least these folks have plausible explanations for why so many people could have been so gigantically wrong about the risks they were taking.”

Nationally syndicated columnist George Will has.

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“Thaler and Sunstein correctly assume that people are busy, their lives are increasingly complicated and they have neither time nor inclination nor, often, the ability to think through even all important choices, from health care plans to retirement options.”

New York Times economics columnist David Leonhardt has.

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“(Nudge is) a manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions.”

Fivethirtyeight.com founder and statistical wunderkind Nate Silver has.

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“Nudge has as much potential to improve our everyday lives as any economics book written in years. Highly engaging and highly recommended.”


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