Comments on: Two Stanford students rethink the light switch http://nudges.wordpress.com From Richard Thaler and Cass Sunstein's "Nudge: Improving Decisions about Health, Wealth, and Happiness" Wed, 02 Dec 2009 05:52:08 +0000 http://wordpress.com/ hourly 1 By: Jamie http://nudges.wordpress.com/two-stanford-students-rethink-the-light-switch/#comment-2938 Jamie Wed, 25 Feb 2009 11:27:03 +0000 http://nudges.wordpress.com/?page_id=2210#comment-2938 I agree with Dave (above) - please let us know how the data from the network connection is used by the brake pad to give the user tactile feedback. I agree with Dave (above) – please let us know how the data from the network connection is used by the brake pad to give the user tactile feedback.

]]> By: Anthony Quartararo http://nudges.wordpress.com/two-stanford-students-rethink-the-light-switch/#comment-2892 Anthony Quartararo Sun, 22 Feb 2009 02:20:29 +0000 http://nudges.wordpress.com/?page_id=2210#comment-2892 Interesting research, but unless and until you tie the user's actions (ie. turning on an appliance or light that consumes electricity) to the user's utility bill (ie. higher costs at peak times for many devices consuming electricity simultaneously) and show this increase in utility costs to the user (tactile or otherwise) in-situ, then I fear you won't have the success you imagine. As demonstrated repeatedly (eg. high gas prices foster conservation, walking, biking, carpooling, etc.) the bottom line is the bottom line and unless you make that instantly apparent to the lowest common denominator (Adults with kindergarten atention spans and math skills), then you will miss the market and the goals will not be realized. Interesting research, but unless and until you tie the user’s actions (ie. turning on an appliance or light that consumes electricity) to the user’s utility bill (ie. higher costs at peak times for many devices consuming electricity simultaneously) and show this increase in utility costs to the user (tactile or otherwise) in-situ, then I fear you won’t have the success you imagine. As demonstrated repeatedly (eg. high gas prices foster conservation, walking, biking, carpooling, etc.) the bottom line is the bottom line and unless you make that instantly apparent to the lowest common denominator (Adults with kindergarten atention spans and math skills), then you will miss the market and the goals will not be realized.

]]> By: Dave Brondsema http://nudges.wordpress.com/two-stanford-students-rethink-the-light-switch/#comment-2868 Dave Brondsema Fri, 20 Feb 2009 19:46:15 +0000 http://nudges.wordpress.com/?page_id=2210#comment-2868 You didn't really explain it very well. What is the tactile feedback exactly? Is it hard to push sometimes? When? Why? What does it do with the network connection? You didn’t really explain it very well. What is the tactile feedback exactly? Is it hard to push sometimes? When? Why? What does it do with the network connection?

]]> By: Trevor Rotzien http://nudges.wordpress.com/two-stanford-students-rethink-the-light-switch/#comment-2865 Trevor Rotzien Fri, 20 Feb 2009 18:37:25 +0000 http://nudges.wordpress.com/?page_id=2210#comment-2865 Brilliant. While we, as humans, like to think we are very subtle and sophisticated in our decision making, we respond well to direct positive or negative stimulus. This could be an excellent "nudge". I hope the students are attracting support from and synergy with the smartgrid pioneering companies, so their switches can plug-and-play. @trevorrotzien Brilliant. While we, as humans, like to think we are very subtle and sophisticated in our decision making, we respond well to direct positive or negative stimulus. This could be an excellent “nudge”. I hope the students are attracting support from and synergy with the smartgrid pioneering companies, so their switches can plug-and-play.

@trevorrotzien

]]> By: Nandu Muralidharan http://nudges.wordpress.com/two-stanford-students-rethink-the-light-switch/#comment-2864 Nandu Muralidharan Fri, 20 Feb 2009 17:15:38 +0000 http://nudges.wordpress.com/?page_id=2210#comment-2864 This is a great idea! It would be very useful if a system can be build that will analyze the power usage in the house and give a detailed breakup of power usage(pie-charts) by appliances/rooms/categories etc & also provide a month-month trend on how power utilization for each of the categories/appliances. This would help people to identify areas they need to focus to optimize their power usage, set some targets and work towards it. This is a great idea! It would be very useful if a system can be build that will analyze the power usage in the house and give a detailed breakup of power usage(pie-charts) by appliances/rooms/categories etc & also provide a month-month trend on how power utilization for each of the categories/appliances.

This would help people to identify areas they need to focus to optimize their power usage, set some targets and work towards it.

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