Choice architecture at National Park

The Washington Nationals opened a new baseball stadium, National Park, last week, and tried all kinds of nudges to get people to come to the ballpark on or in anything other than a car. Using creative choice architecture, the architects only built a few parking lots nearby, and offered a free bike valet. The city enhanced the nearest subway stop, and added lots of new buses. A public awareness campaign topped off the initiative. Adam Stein says the effort worked.

Many predicted various bad things that would happen as a result of the lack of parking. Here’s what actually happened: on opening night, 21,492 baseball fans (out of a total of 25,000) took a train to the ball game and watched the Nationals beat the Braves in an auspicious debut for their new stadium. Nearby parking lots remained conspicuously unfilled.

Tags: , ,

One Response to “Choice architecture at National Park”

  1. enigmafoundry Says:

    Here’s a nudge I have written about. In this case, developers refused to follow an ordnance especially design to promote sustainable and humane small scale development, until they were given a little nudge:

    http://enigmafoundry.wordpress.com/2008/04/07/design-pays/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: