Airline seat pocket designs

Ayelet Fishbach, a behavioral science professor at the University of Chicago Graduate School of Business, says she almost left her copy of Nudge behind on a recent airline flight. She thinks all airlines should switch to clear seat pockets (as Lufthansa already does) in order to help remind flyers about belongings they want to take with them when they leave the plane.

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One Response to “Airline seat pocket designs”

  1. Jasmine Kwong Says:

    At the end of the first sentence of this note, I thought that Ayelet was thinking about leaving the book behind intentionally to nudge the finder to read it🙂

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