Three real world nudges

From Fast Company, one nudge based on Thaler’s Save More Tomorrow plan, and two nudges created to take advantage of human status quo bias.

1. Paper Route
USA Today became the nation’s largest daily newspaper by getting inertia on its side. Twenty-two percent of its average daily circulation of 2.3 million readers comes from getting its paper distributed in hotels.

2. Spend to Save
Wachovia’s Way2Save program is a real-world version of Thaler’s Save More Tomorrow experiment. With each use of its check card or online bill payment, Wachovia transfers $1 into a savings account that has a 5% annual percentage yield.

3. Prime Time
TNT turned frequent Law & Order reruns into ratings success by making the show virtually inescapable. It then used that audience to launch original programming.

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