The Ikea cafeteria

Santosh Anagol visits an Ikea cafeteria, and it does not seem like the one in the opening chapter of Nudge. This cafeteria is built to nudge our indulgences.

I had dinner at IKEA tonight. They have a cafeteria where you take a tray and add foods you want as you move through the line. You pay separately for each item you take.

Most cafeterias place dessert at the end. The IKEA cafeteria, however, places dessert at the beginning. I’m guessing the reason is that people are more likely to take dessert when their tray is empty than when it’s full. Dessert seems like less of an extravagance if it fills an empty tray than when it crowds on with the main meal.

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