The University of Chicago has put together two Nudge videos starring Richard Thaler, Cass Sunstein, and the Hyde Park dining institution known as Noodles (with cameos by Lake Shore Drive, the Graduate School of Business Cafeteria, and Clocky).
Thaler and Sunstein reminisced at their favorite Hyde Park lunch spot, Noodles, where they say they did some of their best work on the book. Noodles was so important to the creative process, it even made the acknowledgments. The two talk about what each brought to the project, the origin of the elephants on the book cover, their fear of forms, and their hopes for a new political consensus in the country.
Watch the Noodles conversation here. (Don’t click on the picture – it’s just a still shot from the video.)
You can also watch Thaler give an overview of the book at the Graduate School of Business (Again, don’t click on the picture.)