The Hewlett Foundation puts a nudge into practice for its printers

From Paul Brest, president of the William and Flora Hewlett Foundation.

Here’s a true story of a nudge at the Hewlett Foundation. The out-of-the-box default setting on printer software is to print on one side of a page—though users can choose to print on both sides. The Foundation has changed the default to duplex, allowing users to choose one-sided printing when they so desire. Although we have not undertaken an empirical study, this simple change seems to be saving paper (and trees).


Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: