Reader Robert Slack writes us:
Another good trick is to tell people the price is 40% off; that must be good value! Then charge $17.16. When the numbers look awkward most people do not notice they are being nudged.
Ha! We promise that Amazon was offering 40 % off Nudge, but has since raised the price. We don’t know when or why that happened. The book is now only 34 % off retail on Amazon. At the Nudge blog we are in the business of helping people, not fooling them. The correction has been made to the blog, and will be made on the home page soon.