The London borough of Barnet has become the first local council in the U.K. – and anywhere as far as we know – to receive money specifically to put the ideas of nudge into public policy. The £100,000 from the Department for Communities and Local Government will be designated for waste reducing ideas, says the Guardian.
Ed Gillespie, of communications firm Futerra which is designing the pilots, said: “One way of boosting recycling might be to offer top recyclers smaller bins to demonstrate they have reduced their waste. It gives people an aspiration to throw less away.” It also suggested handing out free energy meters to show people their exact usage. He said: “It can make people slightly obsessive about turning things off.”
Genuinely exciting! We hope more nudge grants will follow.