David Plouffe, choice architect

Obama’s campaign was proud not only of what it had but also of what it lacked: drama. When David Plouffe, the campaign manager, ordered that all the printers be set up to print on both sides of each page, that was considered a dramatic moment at headquarters. (Hey, figure it out: You use half as much paper that way.)

From Roger Simon’s article, “Relentless,” on the Democratic race between Hillary Clinton and Barack Obama.

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