A gym membership for gym rats

Marginal Revolution posts this item from a reader:

A Danish chain of gyms is now offering membership free of charge, with the only caveat that you have to show up, in order for the membership to be free. If you fail to show up once per week you will be billed the normal monthly membership fee for that month. This should solve the problem with incentives that gym membership normally carries – there is suddenly a very large (membership is around 85$ per month) incentive to show up each week.

Continue reading the post here.


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One Response to “A gym membership for gym rats”

  1. Steven Burns Says:

    This is funny, I once thought about something similar, pretty much the same concept but backwards.
    You would have to pay a large membership to get in but you’ll get your money back everytime you show up, as if you were getting paid to go to the gym.

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