David Brooks on the coming “behavioral revolution” in public policy

If you start thinking about (humans) faulty perceptions, the first thing you realize is that markets are not perfectly efficient, people are not always good guardians of their own self-interest and there might be limited circumstances when government could usefully slant the decision-making architecture (see “Nudge” by Thaler and Cass Sunstein for proposals).

From The Behavioral Revolution by David Brooks, who tempers his initial enthusiasm by claiming that “government officials are probably going to be even worse perceivers of reality than private business types.” Nudging, as we have argued, is not the exclusive purview of policymakers. It is for CEOs, social entreprenuers, doctors, parents, and anyone who is responsible for structuring the context of choices for other people.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: