The contest to devise medical nudges is going well over at the Changemakers site. Already, 13 nudges from four different countries have been submitted. The Changemakers staff has come across an interesting nudge in India that has turned into a successful rural health program. Special recognition to Paul Ryder for tracking down and writing up the details.
Nudge Case Study: Engaging Fathers in Their Children’s Health
A nudge as simple and elegant as posting individual health statistics for a village’s children on a health clinic door can go a long way toward eliminating the three leading causes of infant mortality in a developing world village: chronic starvation, diarrhea and respiratory infections. To the surprise of many, this doesn’t always require highly trained doctors or drugs.
By tapping the natural competitive instincts of fathers, Drs. Raj and Mabelle Arole designed a nudge that persuades both parents from families representing every caste background in a village to get actively involved in measures that ensure the healthy development of their children.