Advertisers or engineers. Whose ideas would lead to a better train ride between London and Paris?

Ad guru and friend of the Nudge blog Rory Sutherland spoke at the TED conference recently on the virtues of the value — specifically, the perceived value — that advertising adds to material goods. Rory’s comments are, per usual, entertaining and intelligent. He discusses a few of the examples covered on the Nudge blog (ie. speed limit signs) as well as plenty of others like Paris-to-London trains, Mustafa Kemal Atatürk, and a breakfast cereal called Diamond Shreddies. The clip runs about 16 minutes.

Hat tip: Gustavo



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