Advertisers or engineers. Whose ideas would lead to a better train ride between London and Paris?

Ad guru and friend of the Nudge blog Rory Sutherland spoke at the TED conference recently on the virtues of the value — specifically, the perceived value — that advertising adds to material goods. Rory’s comments are, per usual, entertaining and intelligent. He discusses a few of the examples covered on the Nudge blog (ie. speed limit signs) as well as plenty of others like Paris-to-London trains, Mustafa Kemal Atatürk, and a breakfast cereal called Diamond Shreddies. The clip runs about 16 minutes.

Hat tip: Gustavo

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: