Ad guru and friend of the Nudge blog Rory Sutherland spoke at the TED conference recently on the virtues of the value — specifically, the perceived value — that advertising adds to material goods. Rory’s comments are, per usual, entertaining and intelligent. He discusses a few of the examples covered on the Nudge blog (ie. speed limit signs) as well as plenty of others like Paris-to-London trains, Mustafa Kemal Atatürk, and a breakfast cereal called Diamond Shreddies. The clip runs about 16 minutes.
Hat tip: Gustavo