Reader Richard Whittington passes along an interesting idea he has for revising parking lot choice architecture. The basic proposal is to narrow the parking spaces closer to store entrances. Whittington explains two benefits.
Make parking spaces that are closer to store entrances narrower for the first 20 spaces, then get progressively wider up to the standard width 40 spaces from the entrance. People would park further out from the entrance because it would be harder to exit the vehicle close in and they would not care to have an older banged up vehicle bang up their nice vehicle. It would get people to walk more for better health. Handicapped spaces would continue to be the same large size but would have to monitored much more closely by parking violation dept. This would increase revenue to the city or county. Two, I think, good results from this small action.
There are many ways to tweak this idea for different types of stores and communities. There are also many behavioral consequences, pro and con, to consider. The Nudge blog thinks the heart of the matter is whether a parking lot painted in this way would alienate customers. Let us know what you think by voting in our online poll below.