If so, try having more fun in 2010, says John Tierney.
People who have moved to Chicago, Dallas and London get to fewer local landmarks during their entire first year than the typical tourist visits during a two-week stay, according to a study conducted by Suzanne B. Shu and Ayelet Gneezy, who are professors of marketing at the University of California, Los Angeles, and the University of California, San Diego, respectively.
The Chicagoans in the study had visited more landmarks in other cities than in their own, and even their relatively small amount of local sightseeing was done mainly in the course of entertaining out-of-towners. Otherwise, the only time Chicagoans rushed to see the local landmarks was just before they were about to move to another city, when that deadline inspired sudden passions for taking architectural tours and going to the zoo.
If you’re a Chicago resident, bundle up and get yourself down to Millennium Park soon.
Hat tip: Christopher Daggett, Philip Frankenfeld.