Treadmills for foodies

Roger Cohen says he was “mesmerized” by a Japanese treadmill.

At 35 calories (on the calorie count screen), there was a frothy cappuccino, and then at 75 two pieces of tuna sushi, to be followed at 126 by an ice cream cone, at 150 by a beer and at 204 by an elegant glass decanter of sake. The 300-calorie mark ushered in chocolate cake, which segued at 325 to cheesecake. At 450 calories I caught a sweat-drenched glimpse of an egg-topped sandwich suggestive of a Croque Madame. Whatever followed was lost in translation.

Although it’s not clear if the delicious imagery motivated Cohen to keep exercising.

But my sense is that the state I found myself in, of playful fixation on a screen, imagining the bite of the ice-cold beer and the unctuousness of the sushi, contained something peculiarly Japanese.

Hat tip: Sam Stuckey, a student in Ross Emmett’s Politics and Markets course

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