First Lady Michelle Obama is leading the new government initiative “Let’s Move” to reduce obesity in kids. Let’s Move is a comprehensive effort to combine healthier decision making about food and exercise with environments that help make those decisions easier.
As part of the initiative, a number of nudges will be used, including
1) Consumer friendly labels that take into account the actual sizes Americans now eat and are visible on the front of food packages.
2) Tax incentives to encourage grocers to open stores in what are known as “food deserts” — areas without access to fresh fruits and vegetables.
3) A collaboration with the American Academy of Pediatrics to encourage doctors to monitor children’s body mass index.
4) A national goal of having kids exercise for an hour a day.
Learn more about Let’s Move.