SnūzNLūz: The alarm clock that donates to your least favorite charity
“Clocky” is a creative product for helping people overcome a particular self-control problem of waking up on time (we refer to it in chapter 2 of Nudge). With “clocky,” a person can set the number of snooze minutes allowed the next morning. With that number runs out, “clocky” jumps off the night stand and moves around the room making annoying sounds. “Clocky,” as its advertisement claims, “is the alarm clock that runs away and hides to get you out of bed.”
We’ve come across a similar alarm clock, SnūzNLūz, with one devilish tweak. Instead of jumping around the room when the snooze minutes run out, SnūzNLūz starts donating money (at $10 or more per snooze unit) to your most hated charity (which you select upon purchasing the clock).
The clock’s manufacturer has some suggestions for charities:
Are you a butcher? Set your SnūzNLūz to donate to PETA.
Are you a republican? Set your SnūzNLūz to donate to the ACLU!
Are you a land developer? Set your SnūzNLūz to donate to the Wilderness Society!
Enjoy your freedom? (Blue state version) Set your SnūzNLūz to donate to GOP.org.
Enjoy your freedom? (Red state version) Set your SnūzNLūz to donate to MoveOn.org.
Are you a hippie? Set your SnūzNLūz to donate to the American Coal Foundation.
If you want to be nudged, this little item retails for $39.99.
Nudge blog 
July 14, 2008 at 7:04 am |
[…] So far, we’ve found the alarm clock that jumps off your bed, and the alarm clock that donates to the charity or political party you hate most. Then there’s this plain old digital clock specifically designed for people who […]
July 21, 2008 at 10:49 pm |
You know I’ve something like this. I got an old box that once held a bottle of port – then I put a wardrobe door lock into it. I drilled about 20 air holes. Every night I put 2 alarm clocks in. I lock the box and leave the key in my kitchen. I get up on time now 😉 I call it “clock-in-box”
March 14, 2009 at 11:06 pm |
What a way to “have to” get out of bed in the mornings. If I ever know someone with this self control problem I’ll be glad to pass the clocky info.
May 2, 2009 at 6:45 pm |
I’ve got a better idea. If you want all of America to wake up, instead of it donating to the persons most hated charity, have it donate to the George W. Bush foundation or campaign. That would sure get me outta the sack!
March 25, 2010 at 9:14 pm |
There was a time that I didn’t necessarily like alarm clocks because they would wake me up to get ready for school or work. But I think that the world needs an alarm of some kind. Alarm clocks are my preference.
August 20, 2010 at 11:09 pm |
This is an amazing idea but I would be broke if I owned one of these.